I decided to teach myself some ruby this afternoon. The idea is that using Mustache, and a list of names, a salesperson would be able to automate some of the targeted e-mails they send to a market vertical. ie: Imagine going after a single industry and having target material including attachments, white papers and a good template. The offer can include coffee, along with their name and company. Looking for some feedback on usefulness compared to MailChimp or tools.