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There was a local florist where I used to live that was frustrating (but really, most of them I've used over the years have been).

My wife was not well, I was out of town, and I called to have flowers delivered. I asked for an extra, and got it, but had to talk to the owner, and it was like twisting their arm to get this done.

I asked for a small box of chocolates and a DVD to be included (I asked for a specific DVD). I offered to pay extra - the DVD was $19 - and I didn't care on the size of chocolates - just something. I kept getting "but we don't do that". I begged and pleaded. Got the owner. "But we don't do that". I said - "look, charge me an extra $50, just please go buy that DVD and include it with the flowers". They finally did, I think I got charged $35 extra for the DVD and chocolates, and it made her day.

This was well before streaming home video stuff, and my wife had hurt her foot - not able to drive anywhere for a bit.

I was shocked at how hard it was to get a local florist to even consider adding in real extra value-add gifts. Throwing in a "romantic/comedy DVD of the season" option and tacking on an extra $25 or so seemed like "found money" imo. Yes, I'm not a florist by trade, but I've seen that there's a lot more that could be done.

Throwing in a movie and some candy and microwave popcorn along with the flowers seems tantalizingly easy to do. Heck - why didn't video stores deliver back in the day? (maybe some did?)

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