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Comment on Should I sign over my site for a small stake in a company that does not yet exist?parent

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Consider this: it's not just the cost of making the site these guys would have to swallow if they go with another developer, it's the cost of developing the customer base. This means that there will be a several month period during which they're not able to monetize.

Demand 100%. They haven't offered you anything. Monetization? Micro-transactions, or subscriptions (i.e., ad-free access). Hm...For that, I think I deserve 90% of your company now. :)

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