Comment on The unbundling of Craigslist and RedditparentComments−graeme13yI don't think you're looking at this the right way. The right metric is value, not price.If the community isn't worthwhile, then even $5 would be too much.If the community helps your business to grow, then $50 is a trivial price.I'm not a member, but I read Rob's book and it's was worth FAR more than the cover price.I have revenue. Not as much as I want, but enough so that even a tiny increase in conversions is worth quite a bit, if the increase is permanent.
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I don't think you're looking at this the right way. The right metric is value, not price.
If the community isn't worthwhile, then even $5 would be too much.
If the community helps your business to grow, then $50 is a trivial price.
I'm not a member, but I read Rob's book and it's was worth FAR more than the cover price.
I have revenue. Not as much as I want, but enough so that even a tiny increase in conversions is worth quite a bit, if the increase is permanent.