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Comment on Why Blackboard's Plan to Buy a Rival Sparked a Campus Uproar

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What you guys are missing while you're arguing about how shitty Blackboard, is the sales process. The list of features, yeah... but the sales process is key to selling to any kind of institution, whether it's a big company or a big university. Or a school system.

It doesn't matter if a college class could build a better competitor by the end of a semester. Of course they could. A dedicated, lone programmer could.

But that wouldn't get anywhere without the sales process.

(As a interface auteur, I'd like to say something about how improving on something like Blackboard is not about the programming, it's about the design. But it could be the easiest thing in the world to use and still not sell at all to universities.)

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