Tips? Not as such, since I don't know anything about you or your business. But I can share some reading suggestions - things that helped me and that I consider valuable:
The Four Steps to the Epiphany - Steve Blank
The Art of the Start - Guy Kawasaki
The Lean Startup - Eric Ries
Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne
Crossing the Chasm - Geoffrey Moore
The 22 Immutable Laws of Marketing - Al Ries & Jack Trout
Positioning - Al Ries & Jack Trout
Repositioning - Jack Trout (with Steve Rivkin)
Differentiate or Die - Jack Trout (with Steve Rivkin)
The Ultimate Marketing Plan - Dan S. Kennedy
The Ultimate Sales Machine - Chet Holmes
All Marketers Are Liars - Seth Godin
The Purple Cow - Seth Godin
And add in one generic "Marketing 101" textbook. Find something at a used bookstore or order used on Amazon. Something like this, or similar:
I guess there actually is a tip embedded in all that... "learn as much as you can about marketing". I'm still learning myself, and I've only learned enough to have a vague notion of how much I don't know, but I've gained a real appreciation for the importance of this stuff.
Comments
Tips? Not as such, since I don't know anything about you or your business. But I can share some reading suggestions - things that helped me and that I consider valuable:
The Four Steps to the Epiphany - Steve Blank
The Art of the Start - Guy Kawasaki
The Lean Startup - Eric Ries
Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne
Crossing the Chasm - Geoffrey Moore
The 22 Immutable Laws of Marketing - Al Ries & Jack Trout
Positioning - Al Ries & Jack Trout
Repositioning - Jack Trout (with Steve Rivkin)
Differentiate or Die - Jack Trout (with Steve Rivkin)
The Ultimate Marketing Plan - Dan S. Kennedy
The Ultimate Sales Machine - Chet Holmes
All Marketers Are Liars - Seth Godin
The Purple Cow - Seth Godin
And add in one generic "Marketing 101" textbook. Find something at a used bookstore or order used on Amazon. Something like this, or similar:
http://www.amazon.com/gp/offer-listing/0132177153/ref=sr_1_4...
I guess there actually is a tip embedded in all that... "learn as much as you can about marketing". I'm still learning myself, and I've only learned enough to have a vague notion of how much I don't know, but I've gained a real appreciation for the importance of this stuff.