Honestly, I think it's a given that web personalization is deeply rooted in A/B testing. But instead of testing for what's best for the aggregate, you're testing for what's best for each individual.
That's interesting, but I suspect most people want to maximize visits, in which case they're after the aggregate. I'm not saying I agree with the sentiment, but I think it's true.
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Honestly, I think it's a given that web personalization is deeply rooted in A/B testing. But instead of testing for what's best for the aggregate, you're testing for what's best for each individual.
That's interesting, but I suspect most people want to maximize visits, in which case they're after the aggregate. I'm not saying I agree with the sentiment, but I think it's true.