"Riccio said there is no existing dominant market incumbent, although there are competitors like Foursquare, Kekanto and Apontador."
Well, geez, no crap Sherlock. There will be one dominant incumbent once someone reaches that position (even though 4sq looks like it's ahead of the competition). Kekanto was selling themselves as the "Yelp of Brazil" as well.
When reading about Brazilian startups I can smell the naivety from a distance. Somethings may be lost in translation as well (their english is good, but not that good). But it's ok, foreign investors are also naive (in some aspects and better at others)
That being said, all the best. Their tone on the website still feels too formal in some phrases and informal in others, getting the right tone and rhythm takes some time
Comments
"Riccio said there is no existing dominant market incumbent, although there are competitors like Foursquare, Kekanto and Apontador."
Well, geez, no crap Sherlock. There will be one dominant incumbent once someone reaches that position (even though 4sq looks like it's ahead of the competition). Kekanto was selling themselves as the "Yelp of Brazil" as well.
When reading about Brazilian startups I can smell the naivety from a distance. Somethings may be lost in translation as well (their english is good, but not that good). But it's ok, foreign investors are also naive (in some aspects and better at others)
That being said, all the best. Their tone on the website still feels too formal in some phrases and informal in others, getting the right tone and rhythm takes some time
There are some non-naive startups too.
I was very impressed by the winners of the Latam Startup Challenge (4pets in particular, though Zoop was very ambitious too).