The core is open-source and available on GitHub [1], but seems to be scattered across a number of repositories. Not clear if it's buildable purely from the repository currently (I haven't tried).
It was previously an independent open-source project, AndroVM [2], which Genymobile acquired, but they agreed to keep the core open-source [3].
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Their web page doesn't bring so much information about price? if it will cost money I hope Google will acquire it and make it free.
As I see, it's free, but you have to register in order to download Genymotion.
The core is open-source and available on GitHub [1], but seems to be scattered across a number of repositories. Not clear if it's buildable purely from the repository currently (I haven't tried).
It was previously an independent open-source project, AndroVM [2], which Genymobile acquired, but they agreed to keep the core open-source [3].
[1] https://github.com/androvm
[2] http://androvm.org/
[3] http://androvm.org/blog/blog/2013/05/16/androvm-moving-to-a-...