This is great. A check is easy and visible, but if companies really want to donate to charity, employee time makes a huge difference.
This is one example, but there are dozens. PR and marketing, organizing, programming systems, construction expertise... It happens less often than it should but frequently also more often than we hear about. Toyota just has a good PR team.
It's also a better way for you personally to get involved. Anyone can mop floors or scrape old paint. Very few have the skills you have, so figuring out how to donate your expertise is a better use of your time.
The whole article is a PR team's dream: an article in a prominent paper highlighting both their company's charitable work and efficiency expertise! (But a nice story regardless.)
Comments
This is great. A check is easy and visible, but if companies really want to donate to charity, employee time makes a huge difference.
This is one example, but there are dozens. PR and marketing, organizing, programming systems, construction expertise... It happens less often than it should but frequently also more often than we hear about. Toyota just has a good PR team.
It's also a better way for you personally to get involved. Anyone can mop floors or scrape old paint. Very few have the skills you have, so figuring out how to donate your expertise is a better use of your time.
The whole article is a PR team's dream: an article in a prominent paper highlighting both their company's charitable work and efficiency expertise! (But a nice story regardless.)
That was my interpretation too. This may have been motivated as PR for Toyata's efficiency consulting arm.