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What lower prices? I pay off my credit card every month, and therefore pay nothing ever. Reward points are icing on the cake, all of these are pulled out from Merchant transaction fees.

Have you ever looked at what you're paying for in a credit card? Basically nothing. The merchant pays for everything. (occasionally, the merchant passes back the savings to you... like the occasional gas station that doesn't take credit cards, or a store that only accepts credit cards on purchases over $5)

Consumers pay damn near nothing on credit cards. That is why they use them.

Of course, the merchant fees are included in the prices.

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