They need to do more international media events, interviews, articles - highlight the fact that you can reserve your very own "Formula 1" phone, plenty of non-techies will be interested by that, specifically the market with the most money who are likely to want the latest, unique, luxury item. If they were doing a TV interview on, say, Bloomberg Business about the uniquely absurd crowdfunding model and bespoke high-end possibility they would likely see another spike in sales.
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They need to do more international media events, interviews, articles - highlight the fact that you can reserve your very own "Formula 1" phone, plenty of non-techies will be interested by that, specifically the market with the most money who are likely to want the latest, unique, luxury item. If they were doing a TV interview on, say, Bloomberg Business about the uniquely absurd crowdfunding model and bespoke high-end possibility they would likely see another spike in sales.