It is interesting to parallel Wolfram with Thinking Machines founders.

It is a rather little known fact that, trained through TM catastrophe, its founders went on to form a stealth company, called Ab Initio, which is wildly successful despite having no marketing. Indeed they're actively avoiding it through NDA contracts to the point that general public doesn't exactly know what exactly their products do.

I am not ridiculing Wolfram, just wanted to point that above is as an interesting anecdote.