I think it's wrong to bifurcate the audience into technie and non-techie, as if the only people who don't buy into personal optimizer narcissism are decidedly untechnical. You live in a little bubble if you think that's the case.
No doubt. Don't get me wrong, there's obviously excesses when it comes to life hacking, or entrepernurialism, or anything, and it's fine to pushback with reasoned arguments. However, IMO, Morozov's contrarianism leaves little room for a healthy spectrum, and devolves quickly into "look at those tech freaks!"
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I think it's wrong to bifurcate the audience into technie and non-techie, as if the only people who don't buy into personal optimizer narcissism are decidedly untechnical. You live in a little bubble if you think that's the case.
No doubt. Don't get me wrong, there's obviously excesses when it comes to life hacking, or entrepernurialism, or anything, and it's fine to pushback with reasoned arguments. However, IMO, Morozov's contrarianism leaves little room for a healthy spectrum, and devolves quickly into "look at those tech freaks!"
The majority of people I know who are into aggressively and efficiently managing their time are definitively 'non-techies'.