Comment on Spy agencies ban Lenovo PCs on security groundsparentComments−mhurron13yTheir slogan is to target jingoists who look at 'made in america' as something special.The slogan is "Designed by Apple in California." The new MacPro will be able to add 'Assembled in the US' if they wish, and I expect that they will.It's still all made in China, but flag wavers get to ignore that. Apple is not the only company that does this.−zachrose13yI also suspect that "Designed by Apple in California" puts their name between two words that have positive associations around the world. (I'm assuming here that "California" is held in higher regard than "America" or "United States".)
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Their slogan is to target jingoists who look at 'made in america' as something special.
The slogan is "Designed by Apple in California." The new MacPro will be able to add 'Assembled in the US' if they wish, and I expect that they will.
It's still all made in China, but flag wavers get to ignore that. Apple is not the only company that does this.
I also suspect that "Designed by Apple in California" puts their name between two words that have positive associations around the world. (I'm assuming here that "California" is held in higher regard than "America" or "United States".)