Hey minimaxir, you're right that they're not. Founders are short on time and need to focus. So I'm illustrating a point that you can reliably get publicity within the time limit that you allocate for this activity. It doesn't need to be a hit or miss :)
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I'm not sure why pitching to TechCrunch and pitching to other blogs/Twitter are mutually exclusive.
Hey minimaxir, you're right that they're not. Founders are short on time and need to focus. So I'm illustrating a point that you can reliably get publicity within the time limit that you allocate for this activity. It doesn't need to be a hit or miss :)