The problem with the US is that the sales tax can be set by three different levels of government---the state, the county and the city---for instance, the state might have a sales tax of 5%, the county none and one particular city in that county 1%. What price do you advertise for the following?
1. A country side advertising campaign?
2. A state wide advertising campaign?
3. A local newspaper that serves the county?
As odd as it seems, that's the way it is here in the States (but I can sympathize, a friend from Sweden was horribly annoyed by the differences between sticker price and final price because of the tax rate).
Comments
The problem with the US is that the sales tax can be set by three different levels of government---the state, the county and the city---for instance, the state might have a sales tax of 5%, the county none and one particular city in that county 1%. What price do you advertise for the following?
1. A country side advertising campaign? 2. A state wide advertising campaign? 3. A local newspaper that serves the county?
As odd as it seems, that's the way it is here in the States (but I can sympathize, a friend from Sweden was horribly annoyed by the differences between sticker price and final price because of the tax rate).