I hadn't heard of Screen Hero before this. If my first exposure had been through a features & benefits list, I might have said "hmm, seems neat, maybe I'll try it later." And that might have been the end of it, as I go on with my day.
This blog post shows something far more valuable than a feature set. It shows people who believe in something. It invites me to decide whether I believe in that same thing. When I read something like this, I don't just see a product with a market opportunity, I see a group of people on a mission.
As a result, I downloaded Screen Hero, and if it does what it says on the box, I'll be passing along that same feeling of purpose when I share it with others.
Comments
This is the right way to sell me on your product.
I hadn't heard of Screen Hero before this. If my first exposure had been through a features & benefits list, I might have said "hmm, seems neat, maybe I'll try it later." And that might have been the end of it, as I go on with my day.
This blog post shows something far more valuable than a feature set. It shows people who believe in something. It invites me to decide whether I believe in that same thing. When I read something like this, I don't just see a product with a market opportunity, I see a group of people on a mission.
As a result, I downloaded Screen Hero, and if it does what it says on the box, I'll be passing along that same feeling of purpose when I share it with others.
Well done.