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What SEO? If the community wants it, they can move to the new site without spending $500k; and the traffic will follow the content.

community is "direct traffic" only, I'm don't know what % of their traffic is organic but I assumed it's a huge chunk. Having the community following you to the new site is one thing (assuming you're able to make it known to all of them without access to the original site's twitter account/newsletter...) but it really solves a small part of the problem.

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