Ok, then I misunderstood the comment. I was thinking they were saying $20 was too much to spend, not that they wish they could get away with only spending $20 per acquistion. Thanks for clarifying!
PayPal's model was "signup get $10 oh and for everyone you refer we'll give them $10 and you $10". Which is all well and good when you've got venture financing and a land grab market, but we aren't in that market and we don't have that financing.
If I could pay $20 and be 100% sure I'd get a new customer, hell, if I could pay $500, I'd do it every time. You can find marketing channels like that, but finding the repeatable marketing channels of that nature is the gold mine hunting of marketing. When you find the repeatable channels, your viral channels, that's when your pour on the gas.
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why can't you spend $20 per customer?
Because the cost per click is roughly $X0, and (to put it mildly), a click is not a 100% guarantee that someone will buy a phone system.
Ok, then I misunderstood the comment. I was thinking they were saying $20 was too much to spend, not that they wish they could get away with only spending $20 per acquistion. Thanks for clarifying!
PayPal's model was "signup get $10 oh and for everyone you refer we'll give them $10 and you $10". Which is all well and good when you've got venture financing and a land grab market, but we aren't in that market and we don't have that financing.
If I could pay $20 and be 100% sure I'd get a new customer, hell, if I could pay $500, I'd do it every time. You can find marketing channels like that, but finding the repeatable marketing channels of that nature is the gold mine hunting of marketing. When you find the repeatable channels, your viral channels, that's when your pour on the gas.
Hope that helps :).