I recommend aiming a little lower. Companies with 500 employees and HR departments already have a lot of structure and process around making purchases. There are lots of much smaller companies with lots of revenue and very large pain points that you could easily solve for them. It is much easier to talk directly to the decision makers of these companies and if you treat them well they will be your biggest fans.
Comments
they never did. everyone said they would, but when push came to shove, no one.
How many times did you try and in what markets?
associations, small businesses with 500+ employees, HR directors, etc. We tried for about 6 months.
I recommend aiming a little lower. Companies with 500 employees and HR departments already have a lot of structure and process around making purchases. There are lots of much smaller companies with lots of revenue and very large pain points that you could easily solve for them. It is much easier to talk directly to the decision makers of these companies and if you treat them well they will be your biggest fans.
Are you considering another venture? Did you learn anything form the experience?