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Women who are older than PTA age. The percent of old people in the population is increasing, and older women tend to have more money, more time, and fewer kids in the house. Most PTA moms in the U.S. do not feel they have the time or money for premium groceries one might linger over. They do care about healthy, but they're not feeding their kids premium balsamic.

That's not at all that the PC parent meant by this.

And I don't think it's true either -- that older people are the major buyers of premium groceries. I don't see that many older people when I go into premium grocery stores -- except if by that you mean 35-50.

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