Apple did not invent the MP3 player, smart phone, GUI.
Google did not invent Web search, web mail, online maps.
Microsoft did not invent the OS, IDE, Office suite.
Innovation is not a core-strength of these companies. As most large companies they focus on quality (creating a really good user experience) and marketing.
Companies like IBM, Philips, Amazon.com, Toyota run on innovation. AT&T and Apple (pre-90s) used to.
Comments
Innovation is term thrown awfully loosely.
Apple did not invent the MP3 player, smart phone, GUI. Google did not invent Web search, web mail, online maps. Microsoft did not invent the OS, IDE, Office suite.
Innovation is not a core-strength of these companies. As most large companies they focus on quality (creating a really good user experience) and marketing.
Companies like IBM, Philips, Amazon.com, Toyota run on innovation. AT&T and Apple (pre-90s) used to.