The flip side of this is that the best price in emergency situations is to drop your price to $0. That sends a very strong signal that the service is for emergencies only; that anybody who takes advantage is an asshole. It also removes barriers: people in emergency situations often don't have their wallets on them, et cetera.
It also generates a huge amount of goodwill that cannot be bought in any other situation.
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The flip side of this is that the best price in emergency situations is to drop your price to $0. That sends a very strong signal that the service is for emergencies only; that anybody who takes advantage is an asshole. It also removes barriers: people in emergency situations often don't have their wallets on them, et cetera.
It also generates a huge amount of goodwill that cannot be bought in any other situation.