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Comment on The Don’t Be An Asshole Rule

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Maybe I'm naive, but I thought surge pricing was an automated change when demand is about to outweigh supply. I don't think it's some asshole switch someone flips.

This is probably true, but this story just proves that Hailo responded more quickly to the situation. Allowing machines to dictate pricing in a situation like this and not immediately offer refunds and an apology will only serve to alienate your customer base from your brand. Uber won't make that mistake twice I'm sure. Halio now has customers for life

That might well be true, but maybe there should be a limit to how far the change goes. Code can be an asshole too, along with the guy who wrote it.

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