If you are selling a product that someone buys for themselves, not for their company, then it is a consumer application. However, since you are running a classified you are actually in the consumer-to-consumer model though some of its practitioners call this the "two-sided marketplace" which sounds snazzier. Admittedly, there are some differences from other kinds of advertising, but by and large advertising is mostly the same, so the same techniques used from other advertising cross over.
The first thing to remember is how you make money. You make money by getting together buyers and sellers. You are expected to get out of the way and let them get to their business. However, in order to have any hope of success you have to attract buyers and sellers, so they have to know your there. You must differentiate from your competition loud and clear. So how do you do this?
Research has shown that the most successful commodity products differentiate themselves in one of two ways. Either by low cost or by having the best reputation for quality or service. Advertising can help you spread the news about any price advantage you may have, and it can work wonders in creating a reputation for quality or service. And if it works for bolts, washing machines, and lawyers, why not for your classifieds? If your headline doesn't mention that you are cheaper, provide high quality or great service, then I advise you to change that. This will immediately work and create more traction, enough true data at least, so that you can start measuring it with your metrics tools and make it grow.
If you find yourself that you need a hand with your startup, you can send me an email at ulisesrmzroche@gmail.com or go to ulisesrmzroche.github.io to learn more about me.
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If you are selling a product that someone buys for themselves, not for their company, then it is a consumer application. However, since you are running a classified you are actually in the consumer-to-consumer model though some of its practitioners call this the "two-sided marketplace" which sounds snazzier. Admittedly, there are some differences from other kinds of advertising, but by and large advertising is mostly the same, so the same techniques used from other advertising cross over.
The first thing to remember is how you make money. You make money by getting together buyers and sellers. You are expected to get out of the way and let them get to their business. However, in order to have any hope of success you have to attract buyers and sellers, so they have to know your there. You must differentiate from your competition loud and clear. So how do you do this?
Research has shown that the most successful commodity products differentiate themselves in one of two ways. Either by low cost or by having the best reputation for quality or service. Advertising can help you spread the news about any price advantage you may have, and it can work wonders in creating a reputation for quality or service. And if it works for bolts, washing machines, and lawyers, why not for your classifieds? If your headline doesn't mention that you are cheaper, provide high quality or great service, then I advise you to change that. This will immediately work and create more traction, enough true data at least, so that you can start measuring it with your metrics tools and make it grow.
If you find yourself that you need a hand with your startup, you can send me an email at ulisesrmzroche@gmail.com or go to ulisesrmzroche.github.io to learn more about me.