Having a great idea is indeed a small part of the pie that won't take off unless you learn to hustle. Part of that is knowing the right people of which I felt I knew some relatively important people pre-kickstarter, but they didn't help at all during the campaign. I used Topsy as mentioned in the post and twitter to seek out people / influencers / bloggers / journalists that I did not previously know.

A platform that allows ideas to rise to the top of the pile without any hustle is indeed interesting. In the past you could hand an idea over to someone to do it for you, but they would take the majority of equity and it wasn't a great deal for creators. The opportunity now is that you can use Kickstarter (and other platforms for other things) that take a much smaller cut, but they leave that hustle to you. I hope my blogpost can aid other creators in learning how to run their campaigns, but there is always the old option in handing your idea over to someone to do the execution/hustle, thereby leaving very little ownership for you, (around 5%).