You need to have a somewhat established online persona before you venture into any sort of thing that requires people 'handing' you money in one form or another. This doesn't apply only to crowdfunding though.
Imagine you plan to offer an ebook for sale on a topic you consider yourself an expert in; you know it, but other people don't. Your book will only sell well if you have verifiable experience (ie: prior blog, maybe guest posts on other blogs, testimonials etc).
I'm a bit familiar with some of Kickstarter's history and I know for instance that they've had at least a few controversial/fraudulent campaigns. This is another reason why people might be reluctant to fund a project, regardless of how awesome/inovative/etc. it seems, if the project founder is almost a mystery as a person.
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I think you're quite right about that.
You need to have a somewhat established online persona before you venture into any sort of thing that requires people 'handing' you money in one form or another. This doesn't apply only to crowdfunding though.
Imagine you plan to offer an ebook for sale on a topic you consider yourself an expert in; you know it, but other people don't. Your book will only sell well if you have verifiable experience (ie: prior blog, maybe guest posts on other blogs, testimonials etc).
I'm a bit familiar with some of Kickstarter's history and I know for instance that they've had at least a few controversial/fraudulent campaigns. This is another reason why people might be reluctant to fund a project, regardless of how awesome/inovative/etc. it seems, if the project founder is almost a mystery as a person.