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In defense of 'release early and often', the 'often' part is more difficult (from what I understand) on the iPhone. Each update must go through the approval process. That takes time -- time during which you are getting no feedback about the updates you've made. "Release early and often" is a lot easier when you're talking about a web app on server that you control.

I do agree that the 37s post seems contradictory in light of that.

It's actually not that bad. I updated my little game "Recall" coughshameless plugcough and it only took a few days from submitting the new binary to getting it pushed through.

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