I'm confused by this. Pixate had an existing revenue model: selling their product. Now they've raised money (intent on expansion, obviously), but now their product is free. Their support is free too. What's the strategy here? Make new products?
"For all current customers of any of the paid versions, we are going to automatically give you a free full year (12 months) of Premium Support. We’ll upgrade you to the plan closest to the level of product you purchased, but even at the Premium Support Lite level, that’s a $600 upgrade we’ll be providing to you at no cost. We’ll be doing this over the next couple of weeks and you’ll be notified when your support plan becomes active. In the mean time, continue to use support@pixate.com as you have been."
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I'm confused by this. Pixate had an existing revenue model: selling their product. Now they've raised money (intent on expansion, obviously), but now their product is free. Their support is free too. What's the strategy here? Make new products?
They have a premium support tier. http://sites.fastspring.com/pixate/product/supportoptions
Sorry, I tripped over this:
"For all current customers of any of the paid versions, we are going to automatically give you a free full year (12 months) of Premium Support. We’ll upgrade you to the plan closest to the level of product you purchased, but even at the Premium Support Lite level, that’s a $600 upgrade we’ll be providing to you at no cost. We’ll be doing this over the next couple of weeks and you’ll be notified when your support plan becomes active. In the mean time, continue to use support@pixate.com as you have been."
http://www.pixate.com/blog/article/2013-07-01-pixate-free/
I get it now. :)