It's a but amusing how this coincides with the iOS7 unveiling but the new logo has been in the works for quite a while. The original motivation was for how it would look on a smaller scale for FFOS devices.
I was there for the presentation and at first I really didn't like it but more cleanup work has happened since then and I am really happy with the result. I think it's pretty irrelevant how it looks in larger sizes considering most people will only ever encounter it as an icon.
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It's a but amusing how this coincides with the iOS7 unveiling but the new logo has been in the works for quite a while. The original motivation was for how it would look on a smaller scale for FFOS devices.
I was there for the presentation and at first I really didn't like it but more cleanup work has happened since then and I am really happy with the result. I think it's pretty irrelevant how it looks in larger sizes considering most people will only ever encounter it as an icon.