I've actually wondered about this a bit before. You're kind of the "Marketing Engineer" around here so I'll ask you.
Do you do what you described in option 1 or 2? I know you use WP for your blog but what do you do for the marketing/landing pages of your apps? Do the marketing pages live in the same code base as the app? I'm inclined to do it this way personally so that integration of something like ABingo! is easier.
Bingo Card Creator is 95% #1, Appointment Reminder is #2. Client sites depend on what I can convince them to work with, largely tending to follow whomever "owns" the marketing site internally (engineers prefer #1, non-technical folks prefer #2).
Comments
I've actually wondered about this a bit before. You're kind of the "Marketing Engineer" around here so I'll ask you.
Do you do what you described in option 1 or 2? I know you use WP for your blog but what do you do for the marketing/landing pages of your apps? Do the marketing pages live in the same code base as the app? I'm inclined to do it this way personally so that integration of something like ABingo! is easier.
Bingo Card Creator is 95% #1, Appointment Reminder is #2. Client sites depend on what I can convince them to work with, largely tending to follow whomever "owns" the marketing site internally (engineers prefer #1, non-technical folks prefer #2).