I assume the writer's trying to sell the company on the strength of the team, getting them (and him) jobs and hopefully returning his investors' money.

This is a good goal to have when your original plans don't pan out, but the writer needs to internalize that if it doesn't work out, the members of his team will find other jobs and be fine. His investors will be fine, too - they knew the risks going in. And finally, he will also be fine. He should try to sell his company, but if he doesn't manage to do it, he does not need to beat himself up, or feel for a second that he's failed again - which, based on the tone of his post, I'm a bit concerned he's going to do.