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If any founders are considering to do the same thing, I much prefer a GIF-based demo like the one used for Sublime Text: http://www.sublimetext.com/.

Why does that need JavaScript to load?

From the very same article you tried to read:

JavaScript turns the PNG and JSON into an animation, using either the canvas element, or emulating it using overlaid div elements for older browsers.

I think he mostly means the clarity of a screen capture vs. a shaky shot of a physical screen. I like the indy feel of this but it did give me a headache to watch (even though it's only a few seconds). If you want to feature the actual phone, maybe have it resting on a hard surface or otherwise steadied.

Ah, that makes more sense.

It obviously makes sense in this case, given the novelty value of it - it being on the frontpage of HN - but I think there's a better alternative for the frontpage of a service's website.

The Paddle animation isn't a GIF. It's a video. That's why I asked you why you thought Sublime's GIF (which isn't actually a GIF, but a compressed PNG animated with JavaScript) was better.

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