Isn't that what he's doing? I took the article as a piece of marketing, written so that someone who identifies with that problem will pick up the phone to have a talk with him. I like the cut of your jib, young fellow-me-lad!
Well, nothing wrong with signaling that you as a business person have decided to focus on value-add. Honestly, many business books are thinly-designed resumes so you could do worse than coin a few buzzwords and just write a book with some provocative title like 'Escaping the foxhole, or how I learned to love the recession'.
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Isn't that what he's doing? I took the article as a piece of marketing, written so that someone who identifies with that problem will pick up the phone to have a talk with him. I like the cut of your jib, young fellow-me-lad!
I actually added that later to make it clear to our customers that I am not talking about the product they're paying for.
But I like your train of thought =))
Well, nothing wrong with signaling that you as a business person have decided to focus on value-add. Honestly, many business books are thinly-designed resumes so you could do worse than coin a few buzzwords and just write a book with some provocative title like 'Escaping the foxhole, or how I learned to love the recession'.