We hit this at MSN: we removed the "print" button from all articles. Result? Engagement in Japan fell. Why? Apparently, printing out a sheaf of articles to peruse on the train is (or was) a thing. Solution? Re-enabled the "print" button in Japan; everyone else was saved from downloaded the unused-in-market "print" button, lowering PLT.
Please keep in mind I'm talking about stuff from about five years ago when you run to MSN.jp looking for print buttons.
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We hit this at MSN: we removed the "print" button from all articles. Result? Engagement in Japan fell. Why? Apparently, printing out a sheaf of articles to peruse on the train is (or was) a thing. Solution? Re-enabled the "print" button in Japan; everyone else was saved from downloaded the unused-in-market "print" button, lowering PLT.
Please keep in mind I'm talking about stuff from about five years ago when you run to MSN.jp looking for print buttons.
Problem is then that you have two cases that need to be tested and taken into consideration when designing etc.
Seriously doubt this has changed, even now Japan sells millions of fax machines a year domestically, Japan loves paper.