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Comment on Help HN: How do I stop my start-up from being bullied?

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Their CEO is not the asshole in this situation; your assumption about dictionary words is not correct. You're using their brand, their logo, and their listings; to call you instead of suing you immediately was a kindness.

May be more bluster than kindness, whether they realize it or not:

http://tess2.uspto.gov/bin/showfield?f=doc&state=4806:155yzh...

You can probably point an IP lawyer at the registered trademark and get a quick opinion on your options.

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