The difference is that Nokia is still very good at hardware and industrial design, while many of these companies are not (though they're learning quickly).
And Nokia also has still some value in their brand from the feature phone era, even if it eroding rapidly. They're now at position 19 of global brands, and dropping fast.
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The difference is that Nokia is still very good at hardware and industrial design, while many of these companies are not (though they're learning quickly).
And Nokia also has still some value in their brand from the feature phone era, even if it eroding rapidly. They're now at position 19 of global brands, and dropping fast.
http://www.mainstreet.com/article/smart-spending/biggest-glo... http://www.interbrand.com/nl/best-global-brands/2012/Nokia