I think that's not a valid analogy. First, the last time I checked, Apple is still a niche player in the global computer market. Their current success is not because of their position in the computer market, but because of their current position in the MP3-Player (iPod) and smartphone markets.
And second, because Nokia is not betting on their own OS (as Apple did), but in someone else's OS. That means a different kind of pressure from their investors, and a real submission to another company. And they put all their eggs in the same basket. They did that in order to have something really different to offer (they were afraid to compete without a real differentiating element, and not just a different launcher). But that strategy is not working and Microsoft is trying really hard to get other brands to use their OS.
So, if MS is not putting all their eggs in the same basket, why should Nokia do it anyway? Just staying on the same road, knowing that there's a cliff ahead, in hopes that something will happen... may not be the best strategy. Even if they really believe that Windows Phone is the future, they could use another line of smartphones, with a different OS (even using stock Android could be considered a differentiating element...) just to get some cash that gives them some air (especially from their investors).
I think that's not a valid analogy. First, the last time I checked, Apple is still a niche player in the global computer market. Their current success is not because of their position in the computer market, but because of their current position in the MP3-Player (iPod) and smartphone markets.
But this niche market saved Apple from bankruptcy. Had they not gotten NextStep, they would have been bankrupt.
The Microsoft investment and their promise to port/maintain Office for Mac OS were what bought Apple enough time to come up with new product categories like the iPod.
Comments
I think that's not a valid analogy. First, the last time I checked, Apple is still a niche player in the global computer market. Their current success is not because of their position in the computer market, but because of their current position in the MP3-Player (iPod) and smartphone markets.
And second, because Nokia is not betting on their own OS (as Apple did), but in someone else's OS. That means a different kind of pressure from their investors, and a real submission to another company. And they put all their eggs in the same basket. They did that in order to have something really different to offer (they were afraid to compete without a real differentiating element, and not just a different launcher). But that strategy is not working and Microsoft is trying really hard to get other brands to use their OS.
So, if MS is not putting all their eggs in the same basket, why should Nokia do it anyway? Just staying on the same road, knowing that there's a cliff ahead, in hopes that something will happen... may not be the best strategy. Even if they really believe that Windows Phone is the future, they could use another line of smartphones, with a different OS (even using stock Android could be considered a differentiating element...) just to get some cash that gives them some air (especially from their investors).
The Microsoft investment and their promise to port/maintain Office for Mac OS were what bought Apple enough time to come up with new product categories like the iPod.
They also suck up a lot of the "profits" in the PC market. So even if their marketshare is 5%, their profit share is like 30%.