There is a big difference between customer loyalty on a desktop vs a smart phone. Most people rely on specific software they like and use on their laptop/desktop PC to do their job, in the case of Apple DTP back in the 90's was a huge advantage for them. If I am forced to swap my smartphone, far less of a big deal.
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There is a big difference between customer loyalty on a desktop vs a smart phone. Most people rely on specific software they like and use on their laptop/desktop PC to do their job, in the case of Apple DTP back in the 90's was a huge advantage for them. If I am forced to swap my smartphone, far less of a big deal.