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On #1, half or more of these players have been directly paid by Microsoft to develop for WP, and many other popular app makers are being courted if they haven't said yes yet.

Living in Seattle, I happen to hear through the grapevine that most of the top 100 apps are funded by Microsoft (it's a mix of contractors, in-house, and revenue-sharing agreements). Spot on.

Recent, public example where it backfired: https://news.ycombinator.com/item?id=5715889

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