That's what's so incredible. Again and again, Microsoft has persisted in their delusion that the trademark "Windows" somehow holds value in consumer space. The Windows brand has yet to earn them a dime's worth of consumer attention or goodwill, but Ballmer keeps humping the chicken. He just knows that there's a golden egg in there, somewhere amongst all those feathers.
The only thing "Windows" means to the consumer is the certainty that, whenever they see the term come up at work, for whatever reason, in whatever context, they are going to have to call the helpdesk. Again.
I agree that the product name Windows Phone is one of the worst ideas ever in business.
At a time when clearly the very last thing people want is all the shit that they associate with Windows .... name your new phone OS that.
It's scary to think such a big and powerful corporation as Microsoft is so delusional as to think people actually like windows. That they don't see that people buy Windows because they have no choice. MS brilliantly set up this whole quasi monopoly, but somehow they seem to believe their own marketing spin on it...
Comments
That's what's so incredible. Again and again, Microsoft has persisted in their delusion that the trademark "Windows" somehow holds value in consumer space. The Windows brand has yet to earn them a dime's worth of consumer attention or goodwill, but Ballmer keeps humping the chicken. He just knows that there's a golden egg in there, somewhere amongst all those feathers.
The only thing "Windows" means to the consumer is the certainty that, whenever they see the term come up at work, for whatever reason, in whatever context, they are going to have to call the helpdesk. Again.
I agree that the product name Windows Phone is one of the worst ideas ever in business.
At a time when clearly the very last thing people want is all the shit that they associate with Windows .... name your new phone OS that.
It's scary to think such a big and powerful corporation as Microsoft is so delusional as to think people actually like windows. That they don't see that people buy Windows because they have no choice. MS brilliantly set up this whole quasi monopoly, but somehow they seem to believe their own marketing spin on it...