Loyal3 works with publicly-traded companies on creating a Customer Stock Ownership Plan or CSOP. In a CSOP, a company pays the brokerage fees on behalf of the investor because it might want to have more of a connection and more loyalty from its shareholders (in contrast to dealing with day traders, high-frequency trading algorithms or other types of activist shareholders). A customer that loves the company’s product might be more inclined to stick around during a difficult patch, for example.
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From TechCrunch[1]:
Loyal3 works with publicly-traded companies on creating a Customer Stock Ownership Plan or CSOP. In a CSOP, a company pays the brokerage fees on behalf of the investor because it might want to have more of a connection and more loyalty from its shareholders (in contrast to dealing with day traders, high-frequency trading algorithms or other types of activist shareholders). A customer that loves the company’s product might be more inclined to stick around during a difficult patch, for example.
[1]: http://techcrunch.com/2012/09/12/loyal3/