What I mean by this is don't make your selling point about having more features (since a competitor can copy them) but rather create an additional value-add that meets your customers or potential customers needs.
SaaS currently tries to say "this is the solution" and as I was saying in the post it needs to be flipped to focus on actual customer pain points (since the current solution may not actually meet their needs) which you can the re-create a slightly new solution which becomes your unique selling point and defensible base (which is why it's important to go beyond competing on features). Essentially SaaS is becoming the method to provide the customer with the product rather than the actual business model and if your SaaS works with your customers & solves a key problem for them beyond "hey pay us X for these features" you will become a preferred partner who is solving a key problem which is critical to the success of your customers
you can the re-create a slightly new solution which becomes your unique selling point and defensible base
Are you basically saying that in addition to features, you need to provide service because that is what makes you defensible? It is just not very clear how a slightly new solution is inherently defensible. You could make your product offer a slightly new solution by improving a feature. I'm guessing you'd argue that isn't defensible. So what concrete characteristics make it defensible? May be you are hinting at marketing/branding - once you have a brand/mindshare, people are less likely to switch to commoditized alternatives(ie. Tylenol).
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What I mean by this is don't make your selling point about having more features (since a competitor can copy them) but rather create an additional value-add that meets your customers or potential customers needs.
SaaS currently tries to say "this is the solution" and as I was saying in the post it needs to be flipped to focus on actual customer pain points (since the current solution may not actually meet their needs) which you can the re-create a slightly new solution which becomes your unique selling point and defensible base (which is why it's important to go beyond competing on features). Essentially SaaS is becoming the method to provide the customer with the product rather than the actual business model and if your SaaS works with your customers & solves a key problem for them beyond "hey pay us X for these features" you will become a preferred partner who is solving a key problem which is critical to the success of your customers
you can the re-create a slightly new solution which becomes your unique selling point and defensible base
Are you basically saying that in addition to features, you need to provide service because that is what makes you defensible? It is just not very clear how a slightly new solution is inherently defensible. You could make your product offer a slightly new solution by improving a feature. I'm guessing you'd argue that isn't defensible. So what concrete characteristics make it defensible? May be you are hinting at marketing/branding - once you have a brand/mindshare, people are less likely to switch to commoditized alternatives(ie. Tylenol).