I wasn't arguing about adding more features (since a competitor can also do that) but rather create an additional value-add that meets your customers or potential customers needs.
Whereas SaaS currently tries to say "this is the solution" it needs to be flipped to focusing on actual customer pain points (since the current solution may not actually meet their needs) which you can the re-create a slightly new solution which becomes your unique selling point and defensible base (which is why it's important to go beyond competing on features). The reason I'm arguing this point is because, SaaS is becoming commodified in that they they winning SaaS in the SMB space start getting pulled upstream to the enterprise market where their margins become much greater and SaaS becomes their method to provide you with the product than their actual business model.
Your examples actually reaffirm my point - Walmart has added value by offering "everything under one roof" so instead of going to 10-20 store you just go to the 1. Their value is convenience alongside this they also compete on price to protect their market from disruption and ensure they're the dominant player (its a 3 pronged attack which Amazon is replicating on the web). On the other hand Tiffany's offers you a more personal experience than a Walmart does (in my opinion) which is their comparitve value-add alongside their actual products.
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I wasn't arguing about adding more features (since a competitor can also do that) but rather create an additional value-add that meets your customers or potential customers needs.
Whereas SaaS currently tries to say "this is the solution" it needs to be flipped to focusing on actual customer pain points (since the current solution may not actually meet their needs) which you can the re-create a slightly new solution which becomes your unique selling point and defensible base (which is why it's important to go beyond competing on features). The reason I'm arguing this point is because, SaaS is becoming commodified in that they they winning SaaS in the SMB space start getting pulled upstream to the enterprise market where their margins become much greater and SaaS becomes their method to provide you with the product than their actual business model.
Your examples actually reaffirm my point - Walmart has added value by offering "everything under one roof" so instead of going to 10-20 store you just go to the 1. Their value is convenience alongside this they also compete on price to protect their market from disruption and ensure they're the dominant player (its a 3 pronged attack which Amazon is replicating on the web). On the other hand Tiffany's offers you a more personal experience than a Walmart does (in my opinion) which is their comparitve value-add alongside their actual products.