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Comment on Ask HN: Anyone Use Affiliate Networks to Acquire Customers?

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CJ is a high-end network. There are much cheaper options, like clickbank, which is often used for webapps. Depends on your market to an extent.

One of the potentially false appeals of an affiliate network is easy access to affiliates. You still need to get their attention somehow, prove your sales conversions, and demonstrate that you actually have a good product worth promoting.

I have been very successful in selling my web app by simply setting up a self-hosted affiliate solution (we wrote our own, but idevaffiliate is good) and going to conferences to befriend the people who already have access to my market, well in advance, and then organizing a launch with them getting good commissions.

The "if you put it on cj, they will come" marketing model isn't going to get you near the same kind of loyalty and promotions that you will get from connecting with real live people and getting them excited about what you've done.

John.

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