I haven't read the article yet, but clicking on the before/after links got me to say: "Aha, it's a book!" in the first second after opening the 2nd link.
So even if it's only this (which I'm sure it's not), huge improvement in the clarity of the message.
Do you have data on the conversion rates before/after redesigning the landing page?
Comments
I haven't read the article yet, but clicking on the before/after links got me to say: "Aha, it's a book!" in the first second after opening the 2nd link.
So even if it's only this (which I'm sure it's not), huge improvement in the clarity of the message.
Do you have data on the conversion rates before/after redesigning the landing page?
I only have before data right now, and not a lot. I'll be sure to post data for the new landing page, just as soon as I get some.