For me this is the key:
"when you ask your data the right questions you can find hugely valuable insights"
Many people treat data as the Oracle of Delphi hoping to just make an offering (investment) and wait for knowledge to be dropped. This idea that you can just shift through endless data and pull out insights is just plain wrong. Frist start with the decisions you can or have to make, then look at the data to see if it gives you insight into the best choice.
Comments
For me this is the key: "when you ask your data the right questions you can find hugely valuable insights"
Many people treat data as the Oracle of Delphi hoping to just make an offering (investment) and wait for knowledge to be dropped. This idea that you can just shift through endless data and pull out insights is just plain wrong. Frist start with the decisions you can or have to make, then look at the data to see if it gives you insight into the best choice.