I am a sysadmin and developer by day/night; I am currently putting together my initial videos for http://makerops.com, which I hope to be the railscasts for bridging the gap between dev and ops, for individuals/startups/people who don't have a lot of money to spend. I'll also be doing some stuff for large companies looking to transition their organizational structure to a "devops" shop, which I hope helps me launch a consultancy. There are a lot of things that developers can do to ensure they can scale, stay up, and not lose everything. Worst case scenario, use a platform as a service (heroku etc) and outsource all of the add ons, such as mail, logging etc. Best case scenario, write all your infrastructure as code, and be able to deploy to N number of clouds, or even bare metal, either way, I hope can learn how to produce a screencast quickly enough to get this damn thing launched.