What's the purpose of getting someone to read your blog post? Rarely is it just that. You'll want them to share/comment/subscribe/sign up for a trial/dive into finding out more about your product/buy. Doing these things will cause them not to bounce.
Comments
What's the purpose of getting someone to read your blog post? Rarely is it just that. You'll want them to share/comment/subscribe/sign up for a trial/dive into finding out more about your product/buy. Doing these things will cause them not to bounce.
Fiddling this metric is a fudge.
I doubt the rarely. Often it is just that. A blog doesn't have to be a direct marketing tool.
But let's assume that it isn't just about reading the article. Even some your examples could lead to a bounce:
* Sharing is pressing a button and doing stuff on another server, no activity for GA on this blog -> bounce
* Commenting can also lead to a bounce, if using an Ajax-commenter (think disqus)
* Buying and a trial probably won't be on your blog, but on another system -> bounce. Well, maybe, I admit that this isn't necessary.
...so add a GA event to every action that's of value to you: https://developers.google.com/analytics/devguides/collection...